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How SP Painting & Decorating gets
20 enquires a month
Jobs worth
£1,500–£3,000
Enquiries
£40,000 / mo
Total spend
£795 / mo
Jobs worth
£1,500–£3,000
Enquiries
£40,000 / mo
Total spend
£795 / mo
Enquiries per month
Typical job value
All year round
All-in/ month
Scott at SP Painting & Decorating runs a three-van decorating business across Stockport and East Cheshire. Domestic work mostly — full house repaints, a lot of repeat customers, the odd commercial job.
Scott at SP Painting & Decorating runs a three-van decorating business across Stockport and East Cheshire. Domestic work mostly — full house repaints, a lot of repeat customers, the odd commercial job.
Fifteen years in, good reviews, no shortage of skill. The problem was where the work came from. He was paying Checkatrade for enquiries that went to five other decorators at the same time, so every job turned into a race to the bottom on price. He had a website his nephew built, which nobody found. The rest came from leaflet drops, which took a great deal of time and was hit and miss.
The pattern was the bit that hurt. Six weeks booked solid, then two weeks of nothing, and no way to tell which was coming. He'd taken jobs he didn't want at prices he wasn't happy with, purely because the diary looked empty in a fortnight.
Built for free and live in a week.
SEO optimised
£500 / month ad spend,
targeting one town or territory
Enquiries get an SMS within 30 seconds — before they've contacted anyone else
Missed calls get an automatic text. No enquiry lost because you're up a ladder
Google PPC: 12 / mo
Website SEO: 8 / mo
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Pipeline screenshot across three months.
Around 20 new enquiries a month with 12 from ads and 8 from search.
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I am now looking to take on another van or two towardss the end of the year.
I have no clue about marketing so was reluctant initially – it was my brother that convinced me to speak to Dazzle and I haven't looked back.
The business has exploded with consistent, good quality enquiries that don't seem to be shopping around for the cheapest quote. We're now spending less time messing around with leaflets and more time quoting decent jobs. It's going so well that I'm now looking to take on another van or two towards the end of the year.
Scott Bromley
SP Painting & Decorating
Stockport & East Cheshire
We only work with one decorator in each town. While we're running Scott's campaign in Stockport, we won't take on another decorator down the road.
That isn't a favour — two of our clients bidding on the same keywords in the same town would push both their costs up. It only works if it's one each.